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In the first issue in this series I mentioned Bob Bly, a top direct response copywriter and a prolific author and publisher of practical books on direct marketing.
In that issue I explained how he would generate debates on contentious issues.
He also asks relevant questions on the services he provides like:
“I just got an email from a financial publication with the headline "12 Stocks to Buy for 2017." How does that strike you as far as headlines go -- good, bad, or terrible? What would you change?”
He generated 110 comments from this simple question and often personally replies to those who take the trouble to post comments.
This can be very time consuming but there is little doubt that his followers enjoy his content and he has a great relationship with them.