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Another way of getting noticed on Social Media is to be topical.
Hot topics are easily found by seeing who or what is trending on Twitter or just simply watch, listen to, or read the National and International news.
You do need to be careful not to overkill though as it seemed that 99% plus of all emails in November had “Trump” in the headline. Those that were first got great readership I’m sure, but after the first 10 ….
When you are looking at a more specific market you can sign up to www.google.com/alerts and specify certain key words. When those keywords hit the news you’ll get an email alert within 24 hours. Then all you need to do is to build your content around that news item.