It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
Rob H. wrote in to ask my advice on email layout, should he spend money on good graphic design or stick to simple text only?
In the early days of the internet website designers went crazy on gimmicks and gizmos. One client was presented with a fancy web site design (plus a big bill). The client hated it and challenged his designer to run their design against his text only web page using the same copy. The basic text pulled three times more than the “all singing all dancing” site.
Now we’ve moved on and it’s been proved that videos embedded in the emails work – I personally like the fast drawing cartoonist that illustrates the audio sales copy. That being said I still prefer to make an email look like a personal email for the first paragraph or two at least.
If I was offering a free report or book I may include a small simple graphic with the CLICK HERE at the top right of the email, but not much more.
As with all things in direct response you need to TEST, TEST, TEST but don’t waste any of your tests by testing over complicated graphics. REMEMBER copy is still king.