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A client recently put out a great offer that worked really well. Even with the higher than average returns the soft offer still made good money.
The problem they had was that the returns could not be re used and sent to new customers. Although the production costs were small someone in his organisation had the bright idea to sell the ‘secondhand’ copies on ebay.
They got 40% of the full price and sold so many that not all the ‘secondhand’ products they sold that way were returns – they sent out new products to secondhand buyers if the demand was there.
True he may lose a few full price sales but there will always be people who will never pay the full price and here’s a way of tapping into that market. Could you use this?