Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Lifetime Value Economics

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I’m always amazed when I hear stories of direct marketers scamming their customers.
 
This business is all about lifetime value and back sales so it's vital that the first sale leaves a positive impression.
 
Many newcomers start with a great single product, make good money but soon come to realise that they need back-end products.
 
Quite soon back-end profits exceed the front-end ones but they may miss out by continuing with the simple business model and not testing different front end offers.
 
The front end product is obviously popular but by reducing the price or making a very soft offer you would be able to introduce many more people to your highly profitable back-end products.  Could you introduce more customers by breaking even on your first sale.

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