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My favourite local restaurant has great reviews on Trip Advisor and if you were searching for good restaurants in my area it would appear at the top of the list.
However, not everyone searches Trip Advisor and many people might find the restaurant’s web page before the Trip Advisor one.
My Restaurant’s web page has a very small number of testimonials so I suggested that they took the best three Trip Advisor reviews of the previous month, and republished them on their homepage with a link to the original review.
They thought it was a great idea and said they would do it. Three months later they still haven’t done it. Laziness or perhaps they thought it was a rubbish idea but were too polite to tell me.
If you have great reviews on social media perhaps you should consider including them on your website.