It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
This week I want to talk about proof that your product and service does what it says in the ad.
Here's a checklist of things you can use to gain more credibility:-
1. Celebrity endorsement
2. Expert endorsement (Doctor for health products - should wear a white coat and have a stethoscope round his/her neck!)
3. Multiple testimonials
4. Published research
5. Press cuttings
6. TV/Video clips in emails/websites
Failing that a free trial may also break down resistance.