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Prove it ...

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This week I want to talk about proof that your product and service does what it says in the ad.

Here's a checklist of things you can use to gain more credibility:-

1.       Celebrity endorsement

2.       Expert endorsement (Doctor for health products - should wear a white coat and have a stethoscope round his/her neck!)

3.       Multiple testimonials

4.       Published research

5.       Press cuttings

6.       TV/Video clips in emails/websites

Failing that a free trial may also break down resistance.

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