Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


Find the perfect direct mailing list to rent

How to Build Volume

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As a kid I used to love seeing those demonstrators at County Shows and local markets.

They would demonstrate a product (food choppers were popular then) to its best and suggest a very high price.  Then before the people started to drift off the hawker would stop them and say - "but you look a friendly crowd and I want to do something really special for you.  So, for one day only, I won't charge you £50, not £40, not £30 etc.... today, just £10."

Over the years I've seen a similar approach adopted in direct mail and on line copy.  This normally involves including multiple bonuses with the product and then giving the total value.  Once the "value" is established they come back with the market traders trick "but today, not £1,200, not even £1,000 ...."

Tie this in with a limited offer and you could boost your response.  Of course, this wouldn't work with every product but where the product is price sensitive, it could be worth a try.

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