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Justifying Your Price

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I'm always on the look out for great marketing ideas and I saw one last week from an American company offering an email alert service on Index Options for $2,950.

Now if you invest in Options you're probably not short of a bob or two but $2,950 is still a high ticket item.  The company asked the prospect to look at the fees they would have to pay a broker on a $1,000,000 managed options account.  $2,950 is just 2.95% and represented great value.

Is there a price comparison you could show in your copy that makes your price look even better value?

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