Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Lies, Damn Lies and Statistics

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You have probably heard the quote "Lies, damn lies and statistics" or even "99.1% of all statistics are incorrect".

However, we all know that specifics sell and despite the quotes above most readers accept the statistics you include in your copy.

Now I'm not saying you should make up statistics to suit your argument if you can back them up with hard evidence - it will make them even stronger.

Clever use of words can also help.  I saw a sign in an American restaurant that read "Serving Tampa for almost half a decade".  This meant they had been going for less than 5 years but at a quick glance it appeared more impressive.

Could you include more appealling stats into your copy?

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