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Like most other people, procrastination comes easy to me - after all there's always tomorrow.
When writing copy we have to accept that while some of our readers will be so impressed with our copy they will order immediately there will be a significant number who will want ot think about it.
With numerous other distractions a good percentage will never order from you so it's vital we give them a compelling reason to ACT NOW.
Here's a check list of ideas you could include :-
· Limited supply at this price.
· Premiums - an area I will look at in detail in a later Monday minute.
· Entry to a free prize draw.
· Limited time discount.
· Buy now before prices increase.
Limited time opportunity to benefit i.e. "The next issue features a share that could double in value in 6 weeks or less.
Whether you choose one of these or one of your own a well worded reason to DO IT NOW will boost your response no end.