We promise to never pass on your email address to anyone else.
Now I’m not a big Facebook fan and I only use Linkedin as a self-updating business address book. However, after my meeting with our online expert, Stuart, recently I am slowly coming round to increasing the ways I will be using them.
You will remember last week he advised us on the ideal length for any blog you post and this week we will feature Facebook and LinkedIn posts.
Let’s start with Facebook. I have been impressed with American Copywriter Bob Bly’s Facebook posts as he always gets plenty of comments from his business relevant posts. He is even more of a grumpy old man than me so he often includes contentious posts and even berates some of his own clients online. Ones like:
I showed this to Stuart who liked the approach and saw how he was building strong relationships with most of his readers. He did make the point however, that there must be some readers who didn’t agree with Bob’s points of view and may be put off using him. Knowing Bob he would probably not be too disappointed to lose those potential clients anyway – perhaps this is his way of filtering the time wasters!
Stuart’s advice is to keep your Facebook status updates to less than 150 characters and also try and include a relevant photograph or video (between 30 seconds and 1 minute long would be ideal).
While my own use of LinkedIn is simple and very practical, others use it as an effective sales tool and post regularly. As expected, many recruiters find it an invaluable way to prospect for suitable candidates for their clients.
Stuart told me that on LinkedIn you should include as much relevant business information as possible on your home page but keep your status updates down to a maximum of 500 characters. Here you can also give readers the option of “Read More” if you have more to add.
He will be working on my LinkedIn page over the next few weeks so please follow me on Linkedin to see what he does.
Some people have asked me about Instagram and Twitter but I want to find some really good case histories before we feature those in a Monday Minute.