It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
It’s very tempting to use the same copy to new cold prospects as you use to your old prospects.
However, you could be missing a trick as it should be easy to detail what the old prospects missed out on through not responding to an earlier offer.
Testimonials full of specifics will strengthen your story and you should be able to play on their fear of missing out again. Obviously this appeal is not relevant to new prospects.
Worth a try?