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Find the perfect direct mailing list to rent

Does your copy match the audience?

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It’s very tempting to use the same copy to new cold prospects as you use to your old prospects.

However, you could be missing a trick as it should be easy to detail what the old prospects missed out on through not responding to an earlier offer.

Testimonials full of specifics will strengthen your story and you should be able to play on their fear of missing out again.  Obviously this appeal is not relevant to new prospects.

Worth a try?

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