It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
As a student of copy I get to see the good, the bad and the ugly. I'm amazed at how clever some people's copy can be. One headline read - "The End of the Stone Age" on reading the copy they were selling a solution to painful kidney stones. Clever eh?Regrettably, even someone with kidney stones probably would never have got that far.Curiosity can be used to entice someone into your fabulous copy but 9 out of 10 times (or even 99 times from a hundred) it doesn't work.So being simple, I stick to the KISS method - Keep It Simple Stupid.