It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
I recently bought something online (no not Viagra!) and with the product came a simple thank you note.
"Thank you for your order and we really hope it lives up to your expectations. We only want customers who are 100% happy with their purchases, so please feel free to call our freephone number if you are not absolutely delighted. If you are happy, I would be grateful if you could go online and give us 5 stars. If you do you'll go into our free monthly draw to win a free ..."
With negative posts hurting so many companies this company has taken the opportunity to nip any problem in the bud and encourage extra 5 star reviews.
I took the opportunity to call the company with a small complaint. They not only offered an immediate full refund but when I said I didn't want to go that far I was offered a 50% discount on a complimentary product they sold as a goodwill gesture.
Had I really been unhappy I'm sure I would not have felt the need to go online to slag them off and may even have praised them.
Many companies see refunds as a major cost to be reduced at all costs by arguing it out with their unhappy customers. However, savvy marketers see a complaint as an opportunity to build a strong relationship for future sales.