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Quick, this is URGENT

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Today, I would like you to review your current control copy.

If you haven't injected some sort of urgency into the copy you could be missing out big time.

We recently called a list of a client's past buyers and sold £50,000 worth of seminar places in a week. The month after we tried to replicate the exercise but the response was way short of the first one. The only difference was the urgency.

The first attempt was the week before the seminar took place. If they delayed their decision they would have lost the opportunity. The second offer was for a seminar in six months time and there was no sense of urgency.

Other ways of promoting urgency include:

1. A free gift if you reply in 3 days
2. A price rise in 3 days.
3. Limited supply of goods.
4. Main product benefit reduces or disappears as time goes on.

Whatever you're selling there is a way to inject some more urgency.  So give it a go, test it out and tell us how you got on.

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