It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
Overcoming objections is an important part of any copy you write. While some objections may be obvious, others are not.
Online forums are a good place to start. Find the ones that cover your product, the more specific the better, and join the group anonymously. Ideally spend a week or so commenting on other posts to build up some credibility. Then simply post something like this "Heard good things about XYZ Product. Does anyone have any thoughts that may help my decision to buy?"
The negative responses will help you identify the hidden objections that you will need to overcome.
In the early days of the Internet, one of our clients had, what I thought at the time was, a great idea. He published a specialist book and got a mate to post on several forums "Lent one of my favourite books on SUBJECT to a friend who has lost it. Can't find the publisher of TITLE and wondered if anyone else on this forum could help me track them down."
If he had no reply he then got another mate to post his address and contact details. In those days forum users tended to be fanatics who not only spotted the crafty ploy but posted death threats to him!
Don't think you'll get any death threats for looking for objections!