Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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What Comes first? The Product or the Promo?

What comes first? The Product or the Promo?

Last week I mentioned the famous “Lazy Man’s Way to Riches” and how the ad sold the benefits of reading the book without telling anything about how it was to be achieved.
 
I subsequently discovered that the author Joe Karbo had written and tested the ad BEFORE he’d written the book.
 
While it is now illegal to Blind Test a product (advertise it before you have it) there are ways around it.  If you are selling a publication it’s possible to wrap the offer up as a pre-publication discount so you’ve told the prospect that it is not yet available.  In the past I’ve only had the first issue of a 25 month part-work when I did my first test so I didn’t need to have the full course before I started testing.
 
These tests help save you time and money.
 
More importantly however, I’ve found that writing the promotion first helps you to find the holes in your argument that can be plugged later when you’re finalising the design of your product.
 
So when you come up with your next new concept try writing the ad copy before you finalise your product or service.
 
Hope this has given you a few ideas.

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