We promise to never pass on your email address to anyone else.
Because I’m on thousands of mailing lists and subscribe to hundreds of ezines, I get to see tens of thousands of ads every year.
I have a few pet hates and while I’m sure you wouldn’t be as daft as to make this mistake, I’ll draw it to your attention any way.
Consider these two headlines:
1 The 17 mistakes that
Car Buyers make
Time and Time again.
2 The 17 mistakes that
Buyers make time
and Time Again
Same words but number 1 is far easier to read and has much more impact.
Now I may be nit-picking here but the second headline may have filled the available gap better but it just doesn’t help the flow.
The headline is a vital element in every sales letter so why risk it by inserting sloppy breaks.