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Know where to Break your Headlines

Know where to Break your Headlines

Because I’m on thousands of mailing lists and subscribe to hundreds of ezines, I get to see tens of thousands of ads every year.
I have a few pet hates and while I’m sure you wouldn’t be as daft as to make this mistake, I’ll draw it to your attention any way.
Consider these two headlines:
1          The 17 mistakes that
            Car Buyers make 
            Time and Time again.
2          The 17 mistakes that
            Buyers make time 
            and Time Again
Same words but number 1 is far easier to read and has much more impact.
Now I may be nit-picking here but the second headline may have filled the available gap better but it just doesn’t help the flow.
The headline is a vital element in every sales letter so why risk it by inserting sloppy breaks.

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