It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
Because I’m on thousands of mailing lists and subscribe to hundreds of ezines, I get to see tens of thousands of ads every year.
I have a few pet hates and while I’m sure you wouldn’t be as daft as to make this mistake, I’ll draw it to your attention any way.
Consider these two headlines:
1 The 17 mistakes that
Car Buyers make
Time and Time again.
2 The 17 mistakes that
Buyers make time
and Time Again
Same words but number 1 is far easier to read and has much more impact.
Now I may be nit-picking here but the second headline may have filled the available gap better but it just doesn’t help the flow.
The headline is a vital element in every sales letter so why risk it by inserting sloppy breaks.