It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
After last week’s Monday Minute I had a call from subscriber Gary Seymour “doesn’t pushing the headline hard shout out ‘this is a sales promotion’ and do I need a headline every time?”
The advantage of a headline is that you can get your principal benefit across to your reader in five seconds or less. This hopefully will give them a great reason to read on.
I have seen some great sales letters that haven’t relied on a headline. They have got round this by either:
A Having a super powerful lead in that takes the place of the headline.
B Making your approach (direct mail or email) look like a personal one-to-one letter.
However, it takes great skill to do this and still make enough sales to make it pay.
Not surprisingly I advised him to give it a try and TEST, TEST, TEST.