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P.S. I Love a P.S.

P.S. I Love a P.S.

One of the first things I learnt as a copywriter was to always add a P.S. at the foot of each sales letter.  It could be to reinforce the offer, re-highlight a benefit or add an extra premium.
 
I’ve seen a P.S. followed by P.P.S. and even P.P.P.S’s and in every test I’ve seen they work.
 
The reason for this is historically many people first glanced at the signature on a letter to see who was writing to them only to stumble on an enticing P.S.
 
The reason I’m including a note on P.S. this week is that you rarely see them on emails.  True, the subject line will tell the reader who is writing to him/her but the fact that it is unusual at the moment might help boost response.
 
Just a thought . . . . 

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