We promise to never pass on your email address to anyone else.
One of the first things I learnt as a copywriter was to always add a P.S. at the foot of each sales letter. It could be to reinforce the offer, re-highlight a benefit or add an extra premium.
I’ve seen a P.S. followed by P.P.S. and even P.P.P.S’s and in every test I’ve seen they work.
The reason for this is historically many people first glanced at the signature on a letter to see who was writing to them only to stumble on an enticing P.S.
The reason I’m including a note on P.S. this week is that you rarely see them on emails. True, the subject line will tell the reader who is writing to him/her but the fact that it is unusual at the moment might help boost response.
Just a thought . . . .