It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
One of the first things I learnt as a copywriter was to always add a P.S. at the foot of each sales letter. It could be to reinforce the offer, re-highlight a benefit or add an extra premium.
I’ve seen a P.S. followed by P.P.S. and even P.P.P.S’s and in every test I’ve seen they work.
The reason for this is historically many people first glanced at the signature on a letter to see who was writing to them only to stumble on an enticing P.S.
The reason I’m including a note on P.S. this week is that you rarely see them on emails. True, the subject line will tell the reader who is writing to him/her but the fact that it is unusual at the moment might help boost response.
Just a thought . . . .