Join 10,000 Fellow Marketers

Get expert marketing tips straight to your inbox and become a better marketer. Subscribe to the Hilite Marketing Blog below.

Email address (required)
First name (required)

We promise to never pass on your email address to anyone else.


Find the perfect direct mailing list to rent

P.S. I Love a P.S.

P.S. I Love a P.S.

One of the first things I learnt as a copywriter was to always add a P.S. at the foot of each sales letter.  It could be to reinforce the offer, re-highlight a benefit or add an extra premium.
I’ve seen a P.S. followed by P.P.S. and even P.P.P.S’s and in every test I’ve seen they work.
The reason for this is historically many people first glanced at the signature on a letter to see who was writing to them only to stumble on an enticing P.S.
The reason I’m including a note on P.S. this week is that you rarely see them on emails.  True, the subject line will tell the reader who is writing to him/her but the fact that it is unusual at the moment might help boost response.
Just a thought . . . . 

Blog Archive

Get These Blog Posts In Your Inbox

Sign up for our enewsletter today and we'll help you revolutionise your business. Get our 24 Email Marketing Tips for Prospecting as soon as you register.

* indicates required