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An early lesson I learned in copywriting was to focus on the prospects primal emotions so I thought it would be good to look at the ones we could target. Over the next few weeks I’ll be looking at:
Most products can go down more than one route – eg: A financial newsletter may target the greed emotion but when the market turns they could switch to fear of losing capital.
I’ll be starting next week, so start looking at your promotions and consider the new emotions you could be tapping in to.