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Tap into Emotions to Make the Sale Part 1

Tap into Emotions to Make the Sale Part 1

An early lesson I learned in copywriting was to focus on the prospects primal emotions so I thought it would be good to look at the ones we could target.  Over the next few weeks I’ll be looking at:
 
Greed
Fear
Guilt
Curiosity
Anger
Pain
Exclusivity
Ego
 
Most products can go down more than one route – eg: A financial newsletter may target the greed emotion but when the market turns they could switch to fear of losing capital. 
 
I’ll be starting next week, so start looking at your promotions and consider the new emotions you could be tapping in to.

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