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Tap into Emotions to Make the Sale - Part 6 Anger


When you get really mad you like to get people on your side by getting them to agree with you.
So when you know people are frustrated and angry about something related to your product and service why not tap into their anger.
Suppose you were marketing a utility company.  A quick survey will tell you that customers are angry about the utility companies customer support phone service, or rather the lack of it.
So you take this anger and turn it around to your favour.
“Spending hours on the phone being frustrated by your utility company’s lack of customer service?”
We put our hands up here at ABC energy, our customer service has never been the best …. until now.
A recent survey showed that what most energy customers wanted was quick and efficient customer service.  So we have built a brand new system that ….”
Can you find a common issue that makes your prospects really angry about the service they get in your marketplace.  If so have a go at tapping into it.

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