Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Tap into Emotions to Make the Sale - Part 7 Fear

Fear

Using the fear emotion in selling is very similar to using pain, as fear is pain yet to happen and is almost easier to use.
 
Once the seed of fear has been planted all you need to do is to offer your quick and easy solution.
 
Fears surround us:-
Fear of public speaking
Fear of losing money
Fear of losing relationships
Fear of job loss
Fear of hair loss (I hear you say!)

Surely there is one or more you could use to capture your readers attention?

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