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Using the fear emotion in selling is very similar to using pain, as fear is pain yet to happen and is almost easier to use.
Once the seed of fear has been planted all you need to do is to offer your quick and easy solution.
Fears surround us:-
Fear of public speaking
Fear of losing money
Fear of losing relationships
Fear of job loss
Fear of hair loss (I hear you say!)
Surely there is one or more you could use to capture your readers attention?