Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Tap into Emotions to Make the Sale Part 3 - Pain

Emotions - Pain

Most people’s reasons to buy can be boiled down to responding either to increase their pleasure or to avoid pain.
 
Health products are nearly all sold on avoiding current or future pain and if you can remind the prospects of the agony they are going through you’re half way there.
 
Most promotions could touch on the relief of pain, even money making ones.  You might paint the picture of not being able to afford to give your kids the Christmas presents they deserve or your wife that special holiday on your anniversary.  Could you bring pain into your copy?

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