X

Join 10,000 Fellow Marketers

Get expert marketing tips straight to your inbox and become a better marketer. Subscribe to the Hilite Marketing Blog below.

Email address (required)
First name (required)

We promise to never pass on your email address to anyone else.

 

Find the perfect direct mailing list to rent

Tap into Emotions to Make the Sale Part 3 - Pain

Emotions - Pain

Most people’s reasons to buy can be boiled down to responding either to increase their pleasure or to avoid pain.
 
Health products are nearly all sold on avoiding current or future pain and if you can remind the prospects of the agony they are going through you’re half way there.
 
Most promotions could touch on the relief of pain, even money making ones.  You might paint the picture of not being able to afford to give your kids the Christmas presents they deserve or your wife that special holiday on your anniversary.  Could you bring pain into your copy?

Blog Archive

Get These Blog Posts In Your Inbox

Sign up for our enewsletter today and we'll help you revolutionise your business. Get our 24 Email Marketing Tips for Prospecting as soon as you register.

* indicates required