Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Tap into Emotions to Make the Sale - Part 9 Ego

Ego

I once worked for a vanity publishing company.  I was amazed how many people were taken in by their:
 
“You have been selected to appear in XYZ’s Business Men and Women of the Yearbook”.
 
Entry was free but when they sent out the proof of the entries the publishers purposly made an obvious mistake so they had to reply.  Part of the proof was an order to buy one (or more) copies of the book they were in.  Conversion rate was over 30%!
 
Playing on ego obviously works.

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