Join 10,000 Fellow Marketers

Get expert marketing tips straight to your inbox and become a better marketer. Subscribe to the Hilite Marketing Blog below.

Email address (required)
First name (required)

We promise to never pass on your email address to anyone else.


Find the perfect direct mailing list to rent

Tap into Emotions to Make the Sale - Part 9 Ego


I once worked for a vanity publishing company.  I was amazed how many people were taken in by their:
“You have been selected to appear in XYZ’s Business Men and Women of the Yearbook”.
Entry was free but when they sent out the proof of the entries the publishers purposly made an obvious mistake so they had to reply.  Part of the proof was an order to buy one (or more) copies of the book they were in.  Conversion rate was over 30%!
Playing on ego obviously works.

Blog Archive

Get These Blog Posts In Your Inbox

Sign up for our enewsletter today and we'll help you revolutionise your business. Get our 24 Email Marketing Tips for Prospecting as soon as you register.

* indicates required