We promise to never pass on your email address to anyone else.
Last week’s Twitter tips seemed to go down well, but a couple of people wrote to ask which would be the best social media platform to test first. Although, like Twitter, I originally felt that Facebook was for youngsters with limited online marketing potential, I have subsequently changed my mind, big time. Many of our clients are now either using Facebook as part of their marketing strategy, or are open to dipping their toe in the water at least.
So, I asked our resident online marketing guru for some Facebook tips and tricks and here’s what he came up with:
1. Open a Business page, in addition to your personal page if you have one. The Business page features are designed for marketing, allowing you to promote your product or service.
2. Get your first 25 Facebook “Fans” as quickly as possible. This can be achieved by getting people to “Like” your page. You will only have access to all the marketing features of the Business page, once you’ve gathered 25 “Likes” from other users.
3. Once you have your 25 Facebook “Fans”, consider paid advertising on Facebook to take your business to the next level. Facebook offers a tool that will make your page appear in the newsfeed of other selected Facebook users. For example, you can set this option to appear only in front of people who are interested in your product or service, or who fall within a certain age range, gender, geographic location, etc. We have several clients who have found this very effective. Call Philip on 01474 874848 for details of how we can help you here.
4. Post updates your subscribers will feel like sharing. If one of your subscribers shares a post from your page, it will be show up on their profile page. This way, it will be exposed to that person’s friends too. This will extend the reach of your social media promotions.
5. Like pages or groups which are in some way connected to your market niche. By liking pages from other groups, you are exposing yourself to the subscribers of those pages too.
6. Like pages or groups which are frequented by your target customers. Go to pages which your target customers might be interested in. For example, if your target customers are investors, you could like pages on the stock market. Through your business page, “like” those pages and perhaps post a comment on these pages to help them find you.
7. Get help from people you know who also have Facebook accounts. Getting started is the difficult part. Ask people you know to like your page. You can also ask them to share the contents of your page. Their friends can also help out.
8. Include a photo album which shows the faces of your company’s staff. Studies show that people trust online organisations more if they can see faces.
9. Keep the photo albums organised according to event and date. People like to browse photos. But it’s annoying if different photos are just mixed together. Make sure that you organise them in albums.
10. Advertise your Facebook account on your other social media accounts. If you have a Twitter account for example, post a Tweet inviting your followers to check out your Facebook page as well.
11. Use only one account. This is to prevent confusion. If your services and or products are not widely varied, only use one Facebook Business page.
12. Use several accounts only if your company has varied sectors. For example, if your company sells products in different areas (e.g. clothes, food, toys), you should have separate accounts or separate pages for each genre.
13. Use your Facebook account to connect with people you meet on business trips and meetings. If you met possible affiliates on a business trip, you can use your company’s Facebook account to stay connected with them.
14. Your Facebook posts should be in harmony with your Twitter posts, if you have both. Contradictory posts on your Twitter and Facebook account will be seen as inconsistent. Subscribers might question how your company runs things.
15. Update users about any increase in subscribers. Tell people that your number of subscribers is growing. A great example of social proof that works.
As with most social media, Facebook advertising done well is very time consuming. Consider employing us on retainer to handle this all for you. Again, call Philip on 01474 874848 for details of how we can help you’re here.