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You get a hot lead on the phone but where did it come from?
With most companies using multi media approaches it’s important that you know where that lead came from.
Simply asking the caller on the first call is one answer but regrettably it is open to error. Many sales people may even claim the enquiry came from their own cold calling.
The answer is to use multiple phone numbers rather like the keycodes on direct mail and ads.
There are several companies offering this service, three offering UK numbers include:
If you’re having problems tracking all your random phone calls this service is worthy of your consideration.