Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry

 

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Split Testing for Beginners

Split Testing for Beginners

The first three rules of direct marketing is Test, Test and Test.
 
The best tests you can do are simple, but you must not simplify at the expense of accuracy.
 
Here are a few simple guidelines:
 
1        Direct Mail – When you have selected your lists and deduplicated them simply A/B split the list and then test the control mailing against your latest test mailing.
 
2        Email – When you are able to broadcast your own email you simply A/B split as you would in direct mail.  However, the owners of the best lists will insist on broadcasting for you.  Most will offer you split testing and do it properly.  However you are totally relient on them.
 
3        Landing Pages – Very easy to test as many options as you like but be careful not to try and test too much at once.
 
4        Website – Again it’s very easy to direct every other new enquiry to your new test site to enable you to compare response with your “control” website.
 
5        Facebook and other Social Media – Again, most media offer you very simple ways to A/B test new ideas.
 
Whatever you do keep testing.

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