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I was very impressed when I first saw this in action. I was looking for a holiday apartment to buy and searched an estate agent’s website in the area we were interested in. Then I not only saw numerous banner ads from the said estate agent, but the actual apartments I looked at when I was logged into other people’s sites. I was so impressed I had to find out how they did it.
It’s called Google Remarketing and it allows you to cookie the machine / tablet / phone of the person who looked at your website. Then, when they go online again to search for other sites, your advert pops up on their site.
You pay Google to allow you to advertise on other sites your prospects look at for a given amount of time. It’s targeting at its best, as you know you’re only hitting people who have already expressed an interest in what you offer, by looking at your site.
So, here are my top three Google Remarketing Tips:
• Create different remarketing lists for different product ranges you offer. You need to ensure you serve therelevant advert to the person who browsed the corresponding page on your website. Although I know most of you here aren’t involved in retail marketing, but a good example would be the shop Next ensuring the person who looked at the Women’s clothing section of their site, gets a specific advert on Women’s clothing, as opposed to a generic Next advert.
• Use all ad formats and sizes toreach your audience - To reach as many customers as possible on the web, you need to create text and display ads for your remarketing campaign in multiple ad sizes. Then you can test which format works best for your campaign.
• Use the Ad gallery to create display ads more easily - When you're ready to create display ads for your remarketing campaigns, use Google’s ”Ad Gallery”. This is a free AdWords tool that helps you to build your adverts. You can select from over a hundred ad templates. By adding some text, customised colours, images and your logo, you'll have professional-looking display ads specifically designed for each remarketing list.
Thanks to our online team for giving me the low down on ReMarketing – if you need help to get started – give us a call on 01474 874848 and ask for Philip.