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After last week's look at creating online video for your business, I now need to touch on the 5 different ways you can deliver your masterpiece to your prospects!
1. Your website – The type of content you add to your site should depend on which page the video’s on. A prospect browsing your home page is more likely to need a simple introduction video to your business, whereas a prospect who is looking at a product page might need further guidance on the specific product itself, so please bear that in mind. In other words, a full explanation of your widget and how it works, should be kept off the home page.
2. Your Landing Page – Again, we need to consider here what we’re trying to achieve, coupled more importantly, with who we’re talking to. A landing page is often used to ask people to part with their email address or details to get further information. These guys are near the top of the marketing funnel but they are at least aware they have a problem, and they are looking at your company to offer a solution. Video’s on landing pages need to be short and sweet, but need to remind anyone signing up what they will be receiving when they enter their details. They should also be informed that their name and email address won’t be passed on to any third party, offering reassurance.
3. YouTube - Simply set up your own YouTube channel, and upload your videos to it. Whenever you upload a new creation, YouTube will even promote it via email to your subscribers for free!
4. Email – It's quite simple now to link video into your emails, either as a URL link, or as a screenshot of the video itself (with a play button on it). We've seen both work, but it might be worth testing both to find out which provides you with the highest Click-Through-Rate.
Important point here: When creating your video to send out, ask yourself if the prospects are "cold" or "warm". If you're sending the video email out to a cold list, don't try for a sale unless it's a super-cheap impulse purchase.
5. Webinar - Webinars offer you a great opportunity to really connect with the viewer. They often give the prospect a chance to ask you questions so there's more interactivity. Webinars often run for between 20 minutes and 2 hours, so if the viewer gets to the end of it, he or she are usually highly engaged. With this in mind, it would be perfectly reasonable to ask for a higher value sale or a face-to-face meeting (if that's the way you operate).
I’ve still plenty more to add on Video Marketing but I’ve already used up my minute of your time.