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Building Relationships Through Content Part 2

Generating Relationships Through Content

Thanks for your feedback on last week’s article on generating social media content.  Subscriber Simon Roach emailed me to ask what is my favourite way of generating content.
To be honest I hadn’t really thought about it but most of my Monday Minutes feature stories of my experiences over the years and those of some of our clients, so stories (especially those relating to the market you’re in) has to be one of them.
I’m lucky enough to have been in direct marketing for almost half a decade so I’ve got lots of stories to fall back on.  However, if you are genuinely interested in others you can often get them to share their stories with you.  Please get their permission if you want to name them online or simply depersonalize their stories for the purposes of your posts.

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