It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
Today I would like to take a look at sales leads.
Lead generation is now an important part of our business and we have identified no less than 27 ways of generating them.
We are constantly testing different methods and media in order to reduce the costs of quality leads to get the balance of quality and quantity right.
While our clients embrace this testing, many still neglect to test their own ways of following up those leads.
Of course, the follow ups will depend on the market you are in, the information you get about the prospects and the products or services you provide. But, no matter how you currently use this information there is really no excuse for not testing different methods.
Here are some variations you may like to consider testing:
Telephoning the prospects more quickly.
Changes to your telephone scripts.
Making your offer softer, or even harder.
Setting up various email auto responder series.
Mailing a brochure and letter as part of the follow up campaign.
Getting your most successful agent to train the other members of your sales team.
I’m sure you can come up with many, many more. The trick is to set up your tests carefully, then monitor and analyse the results for your future benefit.
Hope this has given you a few ideas.