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How one simple idea doubled one company's turnover

How one simple idea doubled one company's turnover

Quality, not quantity, is usually the most important part of sales lead generation.
 
If you are selling high value items top quality leads are essential. The last thing you want to do is to waste your time with high numbers of “tyre kickers”.
 
Anyone canincrease their numbers of sales leads by offering incentives like free lottery tickets with every enquiry but conversions to those leads will be minimal, if not nil.
 
The only way of making lower quality, but high quantity, leads work is to make the incentive related to your main offer.
 
Here’s an example of how I’ve seen it worked in the past:
 
A conservatory company offered a prize of a £20,000 conservatory via a group of local newspapers, in their area, who ran the competition as part of their sales drive. They knew that that wouldn’t get entries from flat owners or house renters so every entry would be a prospect. Apart from the prize (cost to them far less that the £20,000) their marketing costs would be zero.
 
Everyone got a runners-up prize of a 20% discount if they bought within the next month.
 
Of course most entrants didn’t really have the desire to go ahead unless they won the prize but there were more than enough who did. The promotion was the best they ever did and their turnover doubled.
 
Could you offer a simple sweepstakes prize to generate cost effective sales leads in QUANTITY?
 

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