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Every day the amount of sales messages presented to us increase, we probably receive ten times more offers than we did a generation ago. The result of this increase is that prospects become more and more suspicious of our offers. So how can we remove that fear?
Risk reversal could be the answer. Rather than you ask your prospect to part with their hard earned cash before they receive your product or service you reverse the risk and trust them to pay you later.
Of course, you will need to have a great product and a big enough margin to pay for the extra collection costs and bad debts, but a successful test could easily double your profits.
There are several ways of handling the initial risk-reversal, here are a few you could consider:
Could this idea work for you?