It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
I love subscription offers. Over the years I’ve sold hundreds of thousands, perhaps a million plus, subscriptions. Sell once and you’ll get guaranteed repeat business – automatically, if you get the first payment via a Direct Debit, Standing Orders or Continuous Authority Credit Cards.
In the 1980’s I bought the “Business Ideas Letter” business. They had moved into prestigious offices in the National Liberal Club on the basis that they were “The Institute of Small Business” rather than a commercial newsletter publishing company and because of this they paid only a peppercorn rent. Not only did they reduce their costs but they also noticed a big increase in their response rates. They then focused more and more on the “Institute” in their promotions.
Had I realised the value of this at the time I would have converted all our newsletter subscriptions to “memberships” but, to my regret, I didn’t.
This simple idea was confirmed to me recently when I was reading a book by Richard V. Benson called “Secrets of Successful Direct Mail”. In the book, he confirmed that if you converted your subscription offers to memberships your sales will dramatically increase.
I hate to work out how many more memberships I could have sold over the years had I realised this years earlier.
Now, you may not offer a continuity product or service but it will be worth you trying to put one in place – it really is the nearest I’ve seen to printing money.