Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


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27 Magic Words

27 Magic Words

Although it only seems like yesterday, it's been 22 years since Hilite first published the UK edition of Ted Nicholas's 'Magic Words'.

I recently re-read the book and the 316 page book is packed to bursting with direct marketing gems.

Over the coming weeks I'll share a few of them with you.

Here's a great start - 27 words or phrases that you can incorporate into your headlines to boost your response.

Here goes :-

1.   How To ...      
2.   Free -            Once hated by spam filters but this powerful word is now being
                            used more and more online.
3.   You -              Focus on the reader, not yourself.
4.   Announcing - Everyone likes to hear the news first.
5.   Secrets of... - One I've used many times myself.
6.   New
7.   Now
8.   Amazing
9.   Facts you ...
10. Breakthrough ...
11. At Last ...
12. Advice to ...
13. The Truth of ...
14. Protect ...
15. Life
16. Here
17. Discover ...
18. Do you ...
19. Bargains
20. Yes
21. Love
22. How much ...
23. How would ...
24. This ...
25. Only
26. Sale
27. Hate

So check your own headlines now.  If you don't use one of these words find one to fit and I'm sure you will agree it will be stronger.  Then test it.

if you're already using one, test using two in one headline, or just freshen up the headline by replacing one of the magic words for another.

But always remember to test!

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