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"Magic Quotation Marks"

Magic Quotation Marks

The Magic Words I included last week from Ted Nicholas's book of the same name went down well so this week I include another simple trick.

Here's what Ted said:

"Studies show that an ad headline draws 28% more attention if Quotation Marks are around it!  It appears much more important because someone is being quoted. Therefore, it should be read.  And that is your first task.  If the ad is not read, you have no chance of a sale".

Great advice.  Another lesson here is that Ted uses very short sentences.  

For impact.

Go on.  Give it a try.
 

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