Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


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"Magic Quotation Marks"

Magic Quotation Marks

The Magic Words I included last week from Ted Nicholas's book of the same name went down well so this week I include another simple trick.

Here's what Ted said:

"Studies show that an ad headline draws 28% more attention if Quotation Marks are around it!  It appears much more important because someone is being quoted. Therefore, it should be read.  And that is your first task.  If the ad is not read, you have no chance of a sale".

Great advice.  Another lesson here is that Ted uses very short sentences.  

For impact.

Go on.  Give it a try.

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