It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on email@example.com We only have a skeleton staff but will aim to get back to you as soon as we can.
When I start looking at copy for a client I first look at the headline and then the close.
I've seen many great letters that have been badly let down by confusing and ambiguous attempts to close the sale.
So, this week I will ask you to take a long, hard look at how you close. Try asking someone unconnected to your market to read your copy and then explain back to you how they could buy your product or service. It may seem obvious to you but with time pressure these days most people scan read.
In the good old days of long copy direct mail most letters had several calls to action throughout the letter. If you use long copy online you should also look to squeeze in some more calls to action.