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Free Marketing

Free Marketing

You can see I'm using the word'Free' in this week's Headline.  The fact that you are reading it shows it got through the spam filters.

You may remember FREE was one of the 27 Magic Words I shared with you from Ted Nicholas's book 'Magic Words'.

Another idea from his book is to issue press releases yourself.  P.R. agencies cost a fortune and unless you're lucky enough to find an agency with some fantastic editorial connections you'll often be much better off doing it yourself.

I've included a copy of a press release that Ted used to get free press coverage for his book"How to Publish a Book and Sell A Million Copies". CLICK HERE 

You'll need to ease off on the hard sell and include an interesting story the editors can pick up on.  Then include a photograph and order details and you're away.  

Forward your release to editors of newspapers, magazines and blogs and be ready to take their calls.

It shouldn't take you long and remember it's free.

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