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Do away with your Order Form

Do away with your order form

Continuing with the ideas from the Ted Nicholas book 'Magic Words', we will look at the order form this week.

Whether you have an order in a mailshot, advertisement or online you shouldn't call it an order form.

Ted advises that you should always use a headline on your order forms.  Among the examples you could consider include:

Free Trial Request
Free Examination Certificate
No Risk Order Coupon
R.S.V.P.
Time Limited Reservation Certificate
Special Order Certificate
Free 6-month Trial Certificate
Priority Order Certificate
Official Entry and Enrollment Certificate
Gift Certificate
Membership Application
Acceptance Card
Free Preview Issue
Send No Money
21-Day Free Trial Certificate
Acceptance Certificate
Special Reservation Order Form
No-Risk Enrollment Form
Free Audition Certificate
Send No Money - Offer Expires in 14 Days

Hope this gives you a few ideas.

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