It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
Gene Schwartz is one of the all-time American great copywriters. After reading one of his books recently I picked up on a great idea to overcome writers block. I tried it and it worked!
It was simply this:
1. Pick a project, any project.
2. Get a timer, with an alarm
3. Set the timer for 33 minutes and 33 seconds
4. Start the timer
5. Start to focus on your project
Focus only on the project for those 33 minutes and 33 seconds. Don't get up, don't do anything else. Once the timer goes off, stop, get coffee, walk your dog, go to the bathroom, just do ANYTHING BUT work on your chosen project.
Try it, see if you don't finally have that breakthrough on a headline, or come up with a great introduction to your offer, or polish off a few chapters of an eBook.
I needed to write another 10 Monday Minutes and after writing over 250 you can imagine that coming up with 10 fresh ideas wasn’t going to be easy. So, I gave myself 33 minutes and 33 seconds to devise a plan to find, not 10, but 33 ideas that I could develop into Monday Minutes.
The plan was formulated in less than 20 minutes and after sleeping on the plan overnight I set about actioning the plan the very next day.
In practice, you will find that although you may not have come up with the final answer you will have been so “fired up” with your progress that you are more motivated to find the solution and you will attack the project with far more enthusiasm than ever before.