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Be Like Bob ...

Be Like Bob ...

Below is a link to a copy of a letter I recently received from Iwoca offering Hilite a loan.


We weren't in the market for a loan but I was impressed with the copy.

They used the age old technique of comparing the approaches of two people - one used the company involved and succeeded and the other went his own way and failed.

I'm a great fan of long copy but this brief letter felt spot on to me - all the benefits in a 30 second read.

Hope this sparks an idea for you.


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