It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
Below is a link to a copy of a letter I recently received from Iwoca offering Hilite a loan.
We weren't in the market for a loan but I was impressed with the copy.
They used the age old technique of comparing the approaches of two people - one used the company involved and succeeded and the other went his own way and failed.
I'm a great fan of long copy but this brief letter felt spot on to me - all the benefits in a 30 second read.
Hope this sparks an idea for you.