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One client refunded £7 of the £47 first sale as “Sorry we overcharged you, here’s a cheque refund” – the buyers could cash the cheque or return it and get a £20 discount on their next purchase. Response to their second offer doubled and the cost of the refund was tiny in comparison with the extra sales. It’s also been proved that a second sale to a buyer in 30 days doubles the chance of any future sales, so there should be even more profit there.
Another changed how he took orders, and only took them by phone. When the orders were phoned in, and as soon as he had their credit card details, he would upsell them another offer. A low value add on could be sold to a very high percentage of callers – just make sure that the margins are high and the product is good value as you don’t want to jeopardise future sales. A higher priced upsell would need to be related to the main product and you may have to carefully monitor refunds to people who have been sold the higher price upsell.