It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
One client refunded £7 of the £47 first sale as “Sorry we overcharged you, here’s a cheque refund” – the buyers could cash the cheque or return it and get a £20 discount on their next purchase. Response to their second offer doubled and the cost of the refund was tiny in comparison with the extra sales. It’s also been proved that a second sale to a buyer in 30 days doubles the chance of any future sales, so there should be even more profit there.
Another changed how he took orders, and only took them by phone. When the orders were phoned in, and as soon as he had their credit card details, he would upsell them another offer. A low value add on could be sold to a very high percentage of callers – just make sure that the margins are high and the product is good value as you don’t want to jeopardise future sales. A higher priced upsell would need to be related to the main product and you may have to carefully monitor refunds to people who have been sold the higher price upsell.