It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
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About once a week we have a client who asks about postcard mailings. There’s little doubt that they work in the States but you see so few of them in the UK.
Mail a postcard and your print costs are cut, there’s no envelope or enclosing costs either. However, your list and postage costs are the same and you get only to present 20% or so of your sales copy for the small savings. In the States, they get great postage rates for postcards and list rental rates are lower, so they can make it work.
When I studied marketing all those years ago I was very interested in the value of market research.
When I found direct marketing a few years later I realised that the best research was testing live products where people vote with their credit cards. Market research then seemed a total waste of time and money.
Of course, there are times when it is difficult, or very expensive, to do a live test but, in the main, I have avoided market research.