Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


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In the good old days if you had a simple business model that worked you could keep on using the same old thing year in year out, for decades.

I have seen companies use the same simple mailing piece for 15 or more years with just the odd headline change.  They mailed the offer, banked the cheques, made back-end offers in the post and made good money with little risk.

The pace of change means that what works now could be obsolete in 6 months.  So what do we need to do to keep ahead of the game?

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Like most other people, procrastination comes easy to me - after all there's always tomorrow.

When writing copy we have to accept that while some of our readers will be so impressed with our copy they will order immediately there will be a significant number who will want ot think about it.

With numerous other distractions a good percentage will never order from you so it's vital we give them a compelling reason to ACT NOW.

Here's a check list of ideas you could include :-

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You have probably heard the quote "Lies, damn lies and statistics" or even "99.1% of all statistics are incorrect".