It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.
We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.
Should anyone have any questions we can be emailed on firstname.lastname@example.org We only have a skeleton staff but will aim to get back to you as soon as we can.
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Today I would like to take a look at sales leads.
Lead generation is now an important part of our business and we have identified no less than 27 ways of generating them.
We are constantly testing different methods and media in order to reduce the costs of quality leads to get the balance of quality and quantity right.
While our clients embrace this testing, many still neglect to test their own ways of following up those leads.
We have several clients who are great copywriters. Powerful copy just flows from their laptops time and time again.
Recently I considered interviewing some of my contacts for the Monday Minutes and the first one I approached was a brilliant copywriter.
However, he admitted that he hadn’t written a decent letter in over a year and was suffering from writers block.
It seems his method of writing was to do comprehensive research before he opened his laptop.