Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


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Is there a place for Market Research?

When I studied marketing all those years ago I was very interested in the value of market research.

When I found direct marketing a few years later I realised that the best research was testing live products where people vote with their credit cards. Market research then seemed a total waste of time and money.

Of course, there are times when it is difficult, or very expensive, to do a live test but, in the main, I have avoided market research.

Google adwords and Facebook ads

Google Adwords and Facebook ads are the new small ads that used to appear in the press.

I used to spend hundreds of thousands of pounds a year on small display ads in the national press.  So I decided to revisit some of the more successful ones to see if anything from the old days could be taken forward to online media.

This is what I found:-

  1. Strong headlines are essential.
  2. Testing is vital (easier now online than it was in the press).
  3. Speedy response to any reply is a must.


Landing Top Responses from your Landing Pages

When we talk to new online clients one of the first things we discuss with them are their landing pages.

We know that a few simple tweaks will show massive returns for the time and money spent and is a good way for us to quickly show our worth to new clients.

While most landing pages are OK others make some horrendous mistakes and in nearly every case we can do something to lift response and boost profits.