Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Til Death Us Do Part

Today we are going to explore an area that many people aren’t comfortable with … our own demise.

Benjamin Franklin once said there are only two things that are certain “death and taxes”. A client of ours once joked that there was only one certain way to get...

Written by Mike Chantry | @hilitedirect

Do your own Infomercial

I know very few people who have tried infomercials in the UK. Production costs are massive and while it may now be possible to test the media more cheaply than before you need mega bucks to get started.

Several of our American friends make a fortune from their infomercials, so I decided...

Written by Mike Chantry | @hilitedirect

Is there a place for Market Research?

When I studied marketing all those years ago I was very interested in the value of market research.

When I found direct marketing a few years later I realised that the best research was testing live products where people vote with their credit cards. Market research then seemed a...

Written by Mike Chantry | @hilitedirect

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I have several highly intelligent clients. I am in awe of their use of the English language. Regrettably their market is not Oxford Dons or subscribers to 'Granta' so their highly crafty copy just flies over the heads of 95% of their prospects.

I remember having discussions, over...

Written by Mike Chantry | @hilitedirect

Overcoming Writer's block

Gene Schwartz is one of the all-time American great copywriters. After reading one of his books recently I picked up on a great idea to overcome writers block. I tried it and it worked!

It was simply this:

1. Pick a project, any project.
2. Get a timer, with an alarm

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