Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Magic Quotation Marks

The Magic Words I included last week from Ted Nicholas's book of the same name went down well so this week I include another simple trick.

Here's what Ted said:

"Studies show that an ad headline draws 28% more attention if Quotation Marks are around...

Written by Mike Chantry | @hilitedirect

27 Magic Words

Although it only seems like yesterday, it's been 22 years since Hilite first published the UK edition of Ted Nicholas's 'Magic Words'.

I recently re-read the book and the 316 page book is packed to bursting with direct marketing gems.

Over the coming weeks I...

Written by Mike Chantry | @hilitedirect

Landing Top Responses from your Landing Pages

When we talk to new online clients one of the first things we discuss with them are their landing pages.

We know that a few simple tweaks will show massive returns for the time and money spent and is a good way for us to quickly show our worth to new clients.

While most...

Written by Mike Chantry | @hilitedirect

The True Value of Constant Testing

Despite everyone in direct marketing playing lip service to the value of testing, I am often amazed at how little people are actually testing.

Sure it costs some money but if you have a hit rate of 1 in 3 why do 3 tests a year when you could do 12 or more?

Take a look at two...

Written by Mike Chantry | @hilitedirect

Increase your subscription take up rates by doing away with subscription offers

I love subscription offers. Over the years I’ve sold hundreds of thousands, perhaps a million plus, subscriptions. Sell once and you’ll get guaranteed repeat business – automatically, if you get the first payment via a Direct Debit, Standing Orders or Continuous Authority...

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